Everyday. Concept for IKEA. Winter_2020.


 Clothes and fashion are a reflection of reality. Past, present and future.

What to do when reality is broken. When the future will come is not clear?

Working with the environment and time and space is the simplest and most difficult. Let's be honest, for many, a blanket and home clothes are the reality of 2020.


The space closed and narrowed. And now complex materials and exotic lookbooks are no longer reflected in our lives. Offline, digital clothing, augmented reality — interesting, lot of the media write and talk about it. Normality is simple and trival.